Course Objective : This course will feature original content and fresh thinking. It contains a stimulating mix of creative experiments, intriguing innovation examples, practical tools and robust concepts. These will help you induce creativity, gain deep customer insights, and develop an appreciation for creating a compelling innovation strategy. OUTLINE Ø Innovation in Practice • The practice and meaning of innovation • Signature characteristics of innovative organisations • Processes of service and product innovation • Different approaches for sourcing external ideas Ø Creativity in Action • An understanding of how our creative minds work • Key considerations and principles of creativity • A range of creativity tools Ø Bringing Ideas to Life • An appreciation of how we can learn from others • A range of approaches for gathering deep customer insights • Key consideration in appreciating and conveying customer value Ø Building an Innovative Organisation • Approaches for challenging business models and constructing innovation strategies • Approaches for stimulating and embedding innovation in your own organisation